{"id":75877,"date":"2026-11-06T19:23:55","date_gmt":"2026-11-06T11:23:55","guid":{"rendered":"https:\/\/www.teampcheng.com\/blog\/?p=75877"},"modified":"2026-11-06T19:23:59","modified_gmt":"2026-11-06T11:23:59","slug":"why-eating-healthy-is-still-a-struggle-and-how-chef-gerick-manalo-is-trying-to-change-that","status":"publish","type":"post","link":"http:\/\/www.teampcheng.com\/blog\/lifestyle\/why-eating-healthy-is-still-a-struggle-and-how-chef-gerick-manalo-is-trying-to-change-that\/","title":{"rendered":"Why Eating Healthy Is Still a Struggle, and How Chef Gerick Manalo Is Trying to Change That"},"content":{"rendered":"\n

Drawing on his experience in the kitchen and more than two years of product development, the <\/em>EarthLab & Co<\/em><\/a>. founder is exploring how taste and convenience influence everyday nutrition habits<\/em><\/h2>\n\n\n
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MANILA, Philippines, November 6, 2026 – <\/strong>A chef who struggles to eat his vegetables might seem like an unlikely person to start a wellness company. But for Chef Gerick Manalo, Founder and CEO of <\/strong>EarthLab & Co<\/strong><\/a>.,<\/strong> that personal contradiction became the starting point for a business built around a familiar challenge: why is eating healthier so difficult, even when we know what is good for us?<\/p>\n\n\n\n

Despite years of experience preparing food for others, Manalo found it difficult to maintain the healthy eating habits he understood professionally.<\/p>\n\n\n\n

\u201cAs a chef, I could tell you exactly what a balanced plate should look like, how to prepare vegetables, and even make them taste good for other people,\u201d<\/em> Manalo says. \u201cBut when it came to my own plate, I was the one avoiding them.\u201d<\/em><\/p>\n\n\n\n

That gap between knowing and doing would become central to how he approached EarthLab.<\/p>\n\n\n\n

When Knowledge Doesn’t Become a Habit<\/strong><\/h3>\n\n\n\n

When his schedule grew busier, vegetables were often among the first things Manalo skipped. He tried blending greens and vegetables at home to make up for what was missing from his meals. The experiment did not last. \u201cIt tasted terrible,\u201d<\/em> he says, laughing. \u201cI was drinking it because I knew I needed it, but eventually, I gave up.\u201d<\/em><\/p>\n\n\n\n

The failed experiment showed him that nutritional intentions alone were not enough. Taste and convenience mattered if he wanted a routine he could sustain.<\/p>\n\n\n\n

\u201cI\u2019ve learned that knowing what\u2019s healthy is easy. Making it a habit is the hard part,\u201d<\/em> he says. \u201cThe challenge is doing those things consistently, especially when life gets busy.\u201d<\/em><\/p>\n\n\n\n

Making Better Nutrition Fit Real Life<\/strong><\/h3>\n\n\n\n

Manalo’s culinary experience led him to approach the problem through taste. A food or drink can offer nutritional value, he reasoned, but people are less likely to return to something they do not enjoy.<\/p>\n\n\n\n

\u201cI think the biggest misconception is that eating well means forcing yourself to eat things you don\u2019t enjoy,\u201d<\/em> he says. \u201cFor me, it\u2019s really about finding a way to make better nutrition work for you.\u201d<\/em><\/p>\n\n\n\n

That thinking shaped EarthLab’s intended audience: people who understand the value of eating well but struggle to make it part of their routine.<\/p>\n\n\n\n

\u201cWhat I felt was missing was something made for real people, not just people who are already obsessed with wellness,\u201d<\/em> Manalo says. \u201cMake it simple. Make it enjoyable. Make it fit real life.\u201d<\/em><\/p>\n\n\n\n

He is careful not to position convenience as a substitute for balanced meals. \u201cWe\u2019re not here to replace a healthy diet,\u201d<\/em> he says. \u201cWe\u2019re here to make getting more greens easier in real life.\u201d<\/em><\/p>\n\n\n

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From a Kitchen Experiment to a Wellness Business<\/strong><\/h3>\n\n\n\n

Turning the idea into a product took more than two years<\/strong>. Manalo worked through repeated rounds of formulation, ingredient sourcing, tasting, packaging, and production decisions before introducing EarthLab’s first offering, 21 Greens + Antioxidants Power Blend<\/strong>.<\/p>\n\n\n\n

Manalo approached formulation as he would a dish, balancing ingredients, texture, and flavor. But the repeated testing also forced him to consider a different standard of success: whether someone would willingly prepare and drink the blend again the next day.<\/p>\n\n\n\n

\u201cFor me, taste was non-negotiable,\u201d<\/em> he says. \u201cIf I\u2019m going to ask people to make this part of their daily routine, it has to taste good enough that they actually want to come back to it.\u201d<\/em><\/p>\n\n\n\n

The resulting 21 Greens + Antioxidants Power Blend combines greens, fruits, antioxidant-rich ingredients, and probiotics. Its development reflected the problem Manalo had encountered firsthand: a product’s ingredients mattered, but so did the experience of consuming it regularly.<\/p>\n\n\n\n

Product development also brought the uncertainties of running a business: supplier choices, production costs, failed attempts, and decisions made before he knew how customers would respond.<\/p>\n\n\n\n

\u201cThere were moments when we questioned whether we should keep going, but I believed in the problem we were solving,\u201d<\/em> he says. \u201cAfter more than two years of testing, failing, adjusting, and refining, we finally created something I was genuinely proud to put the EarthLab name on.\u201d<\/em><\/p>\n\n\n\n

A Founder’s Case for Consistency<\/strong><\/h3>\n\n\n\n

The experience reinforced Manalo’s preference for realistic, sustainable habits over sweeping changes to daily routines.<\/p>\n\n\n\n

\u201cYou don\u2019t have to completely change your life to start taking better care of yourself,\u201d<\/em> he says.<\/p>\n\n\n\n

His own relationship with vegetables has not changed overnight, either. Building EarthLab made him more attentive to his habits, without turning him into someone who suddenly enjoys every vegetable.<\/p>\n\n\n\n

\u201cVegetables and I are in a much better relationship now,\u201d<\/em> he says. \u201cWe\u2019re not best friends yet, but we\u2019re definitely talking.\u201d<\/em><\/p>\n\n\n\n

He applies the same problem-first thinking to EarthLab’s future. Although he wants the company to grow beyond its first product, he believes any new offering should address a specific consumer need. \u201cEvery product should have a purpose and solve a real problem,\u201d<\/em> he says.<\/p>\n\n\n\n

His move into entrepreneurship has also given new meaning to the skills he learned in professional kitchens: discipline, teamwork, and the ability to adapt when plans fail. While his responsibilities have expanded beyond food preparation, Manalo still sees himself first as a chef. \u201cI\u2019m still Chef Gerick,\u201d he says. \u201cI just have a much bigger kitchen now.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Drawing on his experience in the kitchen and more than two years of product development, the EarthLab & Co. founder […]<\/p>\n","protected":false},"author":1,"featured_media":75879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[113,2730],"tags":[18671],"class_list":["post-75877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-lifestyle","tag-earthlab-co"],"yoast_head":"\nWhy Eating Healthy Is Still a Struggle, and How Chef Gerick Manalo Is Trying to Change That - Team PCheng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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