MANILA, Philippines — DITO Telecommunity is expanding the ways Filipinos can connect, play and pursue their interests as it brings together a growing portfolio of products designed around different digital lifestyles.
At its MAXX Mode On event at SM Mall of Asia, DITO put the spotlight on four propositions—DATA Maxx, DATA Maxx 5G, DITO One, and DITO Gaming—each built around a different way customers use and experience connectivity.
“Life has changed, and connectivity has changed with it. Our opportunity now is to go beyond providing connectivity and curate ecosystems around the different ways people live, connect and pursue their interests,” said Atty. Adel Tamano, chief commercial officer of DITO Telecommunity. “That means listening closely to the communities we serve and bringing together the right products, experiences and partnerships for them.”
More data. More speed. More ways to connect.
Built around the insight that “DATA is Life,” DATA Maxx gives customers more data to pursue more of what they are into—from discovering new interests and following their passions to creating, sharing and staying connected.
DATA Maxx 5G, meanwhile, is built for customers looking to make the most of 5G speed. Its hero offer, UNLI 5G MAXX 149, comes with unlimited 5G and unlimited socials for seven days, plus unlimited calls and texts to all mobile networks.
“We are moving from simply selling connectivity to creating value around how our customers live,” said Miriam Choa, deputy chief revenue officer of DITO Telecommunity. “Every product we build begins with a real customer need and deliver meaningful reason to choose DITO.”
DITO One addresses the need for simpler connectivity by bringing mobile and fixed wireless services together in one solution. With one registration, one subscription, and one account management experience, it creates a more seamless way for families and groups to stay connected.
For the gaming community, DITO Gaming takes a more focused approach. The DITO Gaming Modem is designed to deliver an optimized gaming experience built around the connectivity needs of gamers, with a unique design inspired by Team Liquid Philippines, complete with the team’s logo.
Together, the four propositions reflect a broader shift in how DITO approaches the market: not every customer needs the same kind of connectivity.
From more data and 5G speed to shared connections and gaming, DITO is building distinct propositions around different needs, interests and communities—bringing them together under one evolving DITO.
MAXX Mode On.