PERFORMING IN đ¸đŹ SINGAPORE (4 MAY)
AND đšđ BANGKOK (24 AUG)
â…one of popâs premier songwritersâÂ
â Billboard
âKnown for his dreamy and emotive soundscapes, Lauv has a unique ability as a storyteller
â HYPEBEAST
to craft pop anthems that resonate across generationsâ
April 25th, 2024 â Multi-Platinum and chart-topping singer, songwriter, producer, and multi-instrumentalist Lauv hasreleased his first single and music video of 2024,âPotential.”Embracing his signature lyrical openness, âPotentialâ marks a new era for the artist. Simple guitar strumming is complimented with a laid-back drum beat, allowing Lauvâs vocals to be front and center. With heartfelt lyrics that capture the uncertainty of a budding romance, Lauv invites listeners to share the feelings of anticipation and excitement as he admits, âI think we got potential.â
ââPotentialâ is about realizing you have feelings for someone and dreaming about the potential of what it could be,â Lauv shares. âItâs the beginning of my next, most authentic chapter, and I canât wait to share this and everything thatâs coming next.”
The accompanying music video, directed by Luke Orlando (Charli XCX, Caroline Polachek), is a vivid, stunning visual, seeing Lauv shine in his first-ever fully-choreographed video.
âPotentialâ also marks his first release under his new partnership with AWAL, a global recording business designed to help independent artists excel and retain ownership of their own music while still providing the services of a traditional label. One of the first artists to prove the limitless possibilities of AWALâs business model, Lauv achieved massive success with his 2017 AWAL debut âI Like Me Betterâ: a global smash that went six-times-platinum in the U.S. and platinum in 12 other countries.
Amassing over 14 billion global streams and earning over 18 million monthly Spotify listeners, Lauv has solidified himself as a true force in the pop landscape. His ability to transfix audiences continued beyond the stage and the small screen in 2023 as he was directly tapped to write and perform the original song, âSteal The Showâ for Disney and Pixarâs Oscar-nominated animated feature Elemental. 2024 has already proven to be an exciting year in the global story of Lauv with a series of international hit collaborations, including âI Got Youâ with globally renowned K-Pop group TWICE and âRun Back To Youâ with Chinese multi-hyphenate Lay Zhang. With Billboard hailing his âbrand of vulnerable, immaculately constructed pop,â Lauv continues to prove that he is a multi-talented trailblazer.
2023 was a substantial touring year for Lauv, embarking on a run of sold-out shows across the globe. Aside from performances in countries across Asia, Europe, and Oceana, he captivated crowds at festivals including Corona Capital in Mexico and Loveloud Festival in Salt Lake City, UT. See below for upcoming live dates, and stay tuned for more from Lauv.
Lauv Asia Tour Dates
May 4 – Singapore @ Palawan Green, Sentosa
May 19 – Zhuhai, China @ Strawberry Music Festival
May 21 – Changsha, China @ DF Space
May 28 – Chongqing, China @ Flow Super Live
May 31 – Seoul, South Korea @ KSPO Dome
June 2 – Seoul, South Korea @ KSPO Dome
August 24 – Bangkok, Thailand, Summer Sonic Bangkok