TOKYO—April 28, 2023— Today,Prime Video has announced that the reboot of the iconic Japanese smash hit game show Takeshi’s Castle, launched first in Japan last Friday, April 21, 2023, will again have a special humorous, localized Filipino version that will launch exclusively for Prime Video members in the Philippines at the end of this year.
The new 8-episode reimagined reboot will undergo a localized makeover, meaning that, in lieu of a regular translation, the entire script will be creatively refurbished, adding elements that are locally nuanced to ensure that it resonates deeply with Filipino audiences. On top of the creative-dubbing overlay, the show will be hosted by three Mariteses — to be announced at a later date — to emulate the highly popular, local neighbourhood gossip culture.
To emulate the nostalgic experience that Filipinos enjoyed back in the 80s and 90s, when comedians Anjo Yllana and Smokey Manaloto performed Emporer Takeshi and Iwakura respectively, the Mariteses will meet up at a sari-sari store and this episodic edit will cut to the three hosts in between games to hear their quips on the games and contestants and inject their own comedic twist to the Japanese game show.
“We are thrilled to bring the reboot of the iconic game show Takeshi’s Castle to Prime Video, which fascinated audiences in the Philippines and many other countries in the 90s, transcending languages and culture barriers,” said James Farrell, Head of International Originals at Prime Video. “Takeshi’s Castle made millions laugh, and we can’t wait for our audiences worldwide to relive this new and reimagined comedic gem on Prime Video.”
“Takeshi’s Castle marked a whole generation in the Philippines. We are delighted to have some of the funniest and most iconic talent in Philippine entertainment alongside each other to bring this reboot to life. Their participation on this show will help capture the imagination of a new generation of viewers, and delight original fans of the show,” said Erika North, Head of Originals at Prime Video, Asia-Pacific.
Takeshi’s Castle originally aired in the Philippines on linear TV between 1989 and 1994, becoming a major social phenomenon with millions watching the series weekly, and a huge hit particularly amongst children and young adults.
To inaugurate the relaunch of the title — making its comeback for the first time in 34 years — Prime Video Japan, hosted a World Premiere of Takeshi’s Castle at Ebisu Garden Place, right in the heart of vibrant Tokyo. Press from Japan, Thailand, Singapore, the Philippines, Indonesia, India, the UK, and Spain were treated to an exclusive screening of the first episode of Takeshi’s Castle. This was followed by an official press conference, with the main cast of the show making a special appearance on stage.