Managed by NYMA Talent Management, Filipino food creator Abi Marquez is adding another global milestone to her journey as she teams up with Los Angeles-based Hedley & Bennett for the brand’s first-ever collaboration with a Filipino.
Known to millions online as the internet’s “Lumpia Queen,” Abi has built a global community by turning Filipino food into joyful, accessible, and highly shareable content. Now, she is bringing that same love for Filipino cuisine into a kitchen essential made for home cooks, creators, and food lovers around the world.
The Abi Marquez x Hedley & Bennett apron marks a meaningful first for both Abi and the brand, celebrating Filipino creativity, culture, and pride through a piece designed to be worn in the kitchen and beyond.
“This collaboration means so much to me because it brings together two things I love: cooking and sharing Filipino culture with the world,” Abi shares. “I’ve always believed that the kitchen is one of the best places to tell our stories, and I hope this apron inspires more people to cook with confidence, creativity, and pride.”
Hedley & Bennett is known for creating high-quality aprons and kitchen workwear trusted by chefs, restaurants, and passionate home cooks. Through collaborations that span chefs, creators, artists, fashion names, sports leagues, and pop culture favorites, the Los Angeles-based brand has turned the apron into a canvas for personality, storytelling, and craft.
Its past collaborations include collections with Disney, Superman, MLB, NFL, ONE PIECE, Bob’s Burgers, Rifle Paper Co., LoveShackFancy, Made with Liberty Fabric, Star Wars, and Friends, alongside creator-led pieces with culinary names such as Kenji Lopez-Alt, Cassie Yeung, Nigel Kabvina, Chef Adam Libby, Food My Muse, and Chef Reactions. Now, Abi brings a distinctly Filipino story to that roster as Hedley & Bennett’s first Filipino collaborator.
For Abi, the apron is more than just kitchen wear. It is a tribute to the community that has supported her from her early cooking videos to her growing presence on the global food stage. Through her content, Abi has introduced Filipino flavors to audiences around the world, using familiar dishes, playful formats, and heartfelt storytelling to make Filipino cuisine feel both proudly local and globally exciting.
The collaboration also comes at a time when Abi continues to gain international recognition for her work as a Filipino food creator. With millions of followers across platforms and features on global stages, Abi has become one of the leading voices bringing Filipino food culture to the digital spotlight.
The Abi Marquez x Hedley & Bennett apron celebrates that journey: from the home kitchen to the world stage, from everyday cooking to cultural storytelling, and from one creator’s love for Filipino food to a global community ready to wear that pride.
