Singaporean food and lifestyle brands will be showcased across three locations in Manila, with a trip to Singapore up for grabs.
MANILA, November 6, 2026 – The Tasty Singapore Food Truck is heading to Manila this holiday season, bringing everyday favourites with a Singapore twist to three malls: Estancia Mall, Ayala Malls Manila Bay and One Ayala Concourse, from November 12 to December 20, 2026. At each stop, visitors can sample, shop and play through a showcase of more than ten of Singapore’s homegrown food and lifestyle brands. The food truck is part of Tasty Singapore, a brand mark by Enterprise Singapore (EnterpriseSG), the Singapore government agency driving enterprise development.
Manila’s food scene is dynamic and fast-evolving, with consumers keen to explore new flavours and ingredients. The Philippines’ expanding modern retail sector and consumer appetite for international food and beverage products make it a compelling market for Singapore’s packaged food brands. The food truck is designed to generate direct consumer engagement while creating commercial pathways for Singapore brands to enter or deepen their presence in the Philippine market.
“Food is how Singapore says hello,” said Ms Sharon Tay, Director of Food Manufacturing & Agritech, Enterprise Singapore. “Everyone loves a good meal shared together. With Tasty Singapore, we want to bring the flavours and tastes that Singaporeans grew up with and trust, straight to your tables. We hope every visitor goes home with a new favourite and a reason to come back for more.”
A specially curated taste experience
Visitors can look forward to a specially curated menu featuring Singaporean packaged food products, reimagined for the Filipino palate. The line-up includes popular brands like Bee Cheng Hiang, BoBo by Ha Li Fa, Chee Seng Sesame Oil, IRVINS, Lim Kee, Oatbedient, OATSIDE, Prima Taste, Sin Mui Heng, Spring Home by Tee Yih Jia and Tai Hua Food Industries. Singapore ice cream parlour Udders joins them with an ice cream cart where visitors can personalise their own cup sleeves. Refer to Annex for the full menu and information on featured brands at the pop-up.
Three promises behind every product
Every packaged food product featured at the food truck carries the three attributes Tasty Singapore stands for.
- Trusted quality. A symbol of high quality, safety and care behind Singapore food and drinks.
- Thoughtfully crafted. From timeless favourites to new creations for today’s consumers.
- Global accessibility. Bringing trusted Singapore brands to tables around the world.
Taste, shop, play and stay a while
The pop-up is designed as a journey through four distinct zones, each offering a different way to discover how Singapore food products are made for the world.
- The Truck: sample dishes crafted using featured Singapore food products.
- The Shop: browse the full range and take home your favourites.
- The Alley: games for all ages.
- The Veranda: a relaxed space to sit back with friends and family between bites.
Visitors can pick up the Tasty Singapore Road Log at registration, collect stamps from each zone, follow Tasty Singapore on social media, share a post and complete a short survey to claim limited-edition Merli Plush Keyring Collectible. The collectible is limited to the first 200 completed Road Logs at each location, and one lucky visitor at each location will find a hidden Golden Ticket and enjoy a round-trip economy flight to Singapore, complete with a curated food trail experience.
Where and when
| Venue | Dates | Opening hours |
| Estancia Mall Capital Commons, Main Wing L1-114 | 12 – 22 November 2026 | 10am – 9pm (Mon – Thu); 10am – 10pm (Fri– Sun) |
| Ayala Malls Manila Bay Ground Floor, Mall Main Building Activity Area | 1 – 10 December 2026 | 10am – 9pm (Mon – Thu); 10am – 10pm (Fri– Sun) |
| One Ayala Makati, Upper Ground Floor, Concourse B | 14 – 20 December 2026 | 10am – 9pm daily |
For updates, follow @TastySingapore on Instagram.