Manila, Philippines (May 6, 2026) — HUAWEI spotlights the profound power of imagery with the XMAGE Awards 2026, its global photography competition that celebrates the ability of a single frame to capture emotion, truth, and perspective.
Open to passionate hobbyists and professional photographers using HUAWEI smartphones, including the latest HUAWEI Mate 80 Pro, the competition invites participants to transform everyday moments into compelling visual stories.
XMAGE Awards 2026: The Power of Image
Since its launch, the XMAGE Awards has grown into one of HUAWEI’s premier platforms for smartphone photography excellence, empowering creators to push the limits of their craft and share their unique perspectives with the world. More than a competition, the XMAGE Awards is a celebration of visual storytelling, where diverse visions come together through the universal language of images.
Under this year’s theme, “Now Is Your Shot,” the competition challenges participants to share their authentic perspectives using impactful images. Creators can submit their entries across 9 categories, including So Far So Close, Colour & Shade, Good Night, Active Moments, Faces, A Heartwarming World, Experimental Lab, Storyboard, and Action. Each category is set to unveil the vibrant kaleidoscope of human experience, capturing those profound, fleeting moments that demand to be remembered.
From thousands of entries, 100 outstanding works will be selected as part of the prestigious XMAGE 100 — which represent the most powerful visual stories of the year. From the XMAGE 100, 97 winners will receive an XMAGE creator fund of USD 1,500 along with an electronic certificate. Meanwhile, the 3 Grand Prize Winners will be awarded USD 10,000 in XMAGE creator fund and a certificate. The winners will be awarded during the ceremony on November at Paris’s Grand Palais—an international hub for art and fashion.
Rediscover the True Beauty of the Philippines with DOT and the HUAWEI Mate 80 Pro
This year, HUAWEI partnered with Department of Tourism (DOT) Regional Offices IV-B, V, VII, and X, to spotlight the remarkable, unfiltered beauty of the Philippines. Through this collaboration, the HUAWEI Mate 80 Pro becomes a tool to help Filipinos rediscover and share the country’s beauty in its most authentic form.
This initiative encourages creators to go beyond postcard-perfect shots and capture the Philippines as it truly is — alive with color, character, and emotion. From the vibrant artistry of the majestic natural wonder of Mayon Volcano in Albay and the vibrant fields of Buwakan ni Alejandra, to the intricate handweaving in Hablon, Cebu, each destination showcases a distinct story and identity unique to its region.
Through the HUAWEI Mate 80 Pro’s True-to-Colour Camera, these scenic and cultural treasures across the Philippines are preserved with remarkable fidelity, capturing scenes like the vibrant colors of the Balanacan View Deck Mural in Marinduque and Buwakan ni Alejandra in Cebu — exactly as you see them. As day fades into night, the phone’s 50MP Ultra Lighting Camera allows you to capture photos of nighttime scenes like the fire dance along Alona Beach in Bohol, with impeccable depth and clarity, so you won’t lose a single detail of the atmosphere.
Adding a layer of versatility to your photography, the 48MP Ultra Lighting Telephoto Macro Camera opens up a world of creative possibilities, enabling you to frame the delicate features of the tarsiers at the Philippine Tarsier Sanctuary from afar. Perfect for capturing the beauty of the Philippines, the 40MP Ultra-Wide Angle Camera guarantees nothing escapes your smartphone’s lens.
Its IP68 and IP69 dust and water resistance allows the phone to withstand extreme elements, including temperatures from -20°C to 80°C and water depths of up to 6 meters of water depths. From the majestic beauty of the mighty Mayon Volcano to the turtles in the deep waters of Panagsama Beach in Cebu, the HUAWEI Mate 80 Pro’s powerful imaging capabilities empowers you to document your most special experiences with absolute ease.
The new AI Composition feature turns the HUAWEI Mate 80 Pro into a professional photography studio that slides in your pocket. It acts as a silent creative partner that makes it look like the otherworldly view of the Sikyop Underground River was taken by a pro.
Unveil the True Soul of the Philippines and Share Your Authentic Stories at the XMAGE Awards 2026
Let the world see the unfiltered beauty of the Philippines and showcase your unique vision by joining the HUAWEI XMAGE Awards 2026. Submission of entries is open to all photographers and hobbyists with a passion for visual storytelling.
To join, you can submit your entries taken using HUAWEI devices through the official HUAWEI XMAGE Awards 2026 website: https://consumer.huawei.com/en/campaign/xmage/. The deadline of submissions is on August 16, 2026.
Capture your best photos like a true professional with your best mate, the HUAWEI Mate 80 Pro — available at PHP 69,999. Save up to PHP 5,000 off and get the HUAWEI Mate 80 Pro at PHP 64,999 on Shopee, Lazada, TikTok Shop, HUAWEI Online Store, and at HUAWEI Experience Stores nationwide.
Avail additional PHP 5,000 off when you pay using cards from select banks, available in stores only. These exclusive offers are available from April 24 to May 31, 2026.
To learn more about the HUAWEI Mate 80 Pro and the XMAGE Awards 2026, visit HUAWEI’s official social media pages (Facebook | Instagram).