Award-winning Filipino band Ben&Ben explores the complicated dynamics of a fictionalfamily in the music video of “Nakikinig Ka Ba Sa Akin.”
Revolving around a realistic depiction of a family on the verge of dysfunction, thenarrative hits home with each member learning how to listen to each other, and speaktheir minds.
It also examines the flawed but beautiful relationships that we nurture within the family,and the decisions we make in extraordinary circumstances.
Helmed by “Pagtingin” music video director Jorel Lising, the intimate piece featuresensemble acting performances by Agot Isidro, Bart Guingona, Jasmine Curtis-Smith,and Kelvin Miranda.
Lising’s compelling take on Ben&Ben’s massive hit has earned praises from variouspublications in the country. Renuel Fallore of MYX shares that the “cinematic musicvideo couldn’t have come at a better time,” and reflects on its importance in today’ssocio-political landscape. Bandwagon Asia, in its coverage of the song’s official teasea few months ago, took notice of the song’s evocative lyrics, which remind “people that COVID-19 remains to be the common enemy in this difficult time,” and thereforeneeds critical attention and vigilance.
As of July 14, Tuesday, the “Nakikinig Ka Ba Sa Akin” music video is currently trendingon YouTube with more than 300,000 views in four days.
On Spotify alone, Ben&Ben’s latest single has reached more than a million streams inits second week, making it one of the biggest releases of the month so far.
“Nakikinig Ka Ba Sa Akin” is now out on all digital platforms worldwide via Sony Music