Women when empowered shine bright and sparkle like stars. As the world celebrates Women’s Month this March, SM City Masinag joins the celebration with Glitter City at its mall atrium.
Launching the celebration is Glitter Gala Runway featuring girls and women of all ages. Young women sashay the runway wearing Barbie clothing in celebration of 60 years of iconic Barbie doll. The atrium of SM City Masinag displays an ‘Instagarammable’ all-pink Barbie- inspired playhouse with a life-size doll box for shoppers to take photos with.
As every woman deserves to “Smile, Shine and Sparkle”, joining the fashion show are young women from Down Syndrome Society of the Philippines and a distinctive woman from the City of Antipolo, Ms Cynthia Verdera, the general manager of local paper, Antipolo Star and an active member of Antipolo Cathedral Serving Community. They received a beautiful makeover courtesy of Ever Bilena before they hit the runway.
Shoppers can also win freebies with when they scan the QR codes scattered at the Glitter City centerpiece during the event. Glitter City is one of the many exciting events of SM City Masinag.